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Vinlio

No frills, just fulfills.

Wine commerce — B2B operating layer

Vinlio is the B2B operating layer for wine retailers, wineries, producers, tasting rooms, and club operators. Catalog, channels, orders, club plans, DTC, subscriptions, fulfillment, and compliance regions — on one platform built for how wine actually moves.

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Wine commerce is operationally complex. Most tools weren't built for it.

Fragmented catalog and channel management

Wine businesses run products across retail, wholesale, DTC, tasting room, and affiliate channels — each tracked in a different tool, none talking to each other.

Compliance by geography

State-by-state DTC shipping laws, permit requirements, and TTB obligations vary by jurisdiction. Manual compliance tracking breaks as volume grows.

Club without operations

Clubs that grow beyond a spreadsheet need more than checkout. Member management, allocation, recurring orders, and fulfillment coordination require a real operating layer.

What Vinlio covers

A complete B2B operating layer across the wine commerce lifecycle — from product master to compliance cockpit.

Product master & catalog

Centralized product master with SKU management, vintage tracking, appellation data, and per-channel pricing and availability.

DTC, retail, wholesale, trade, affiliate channels

Operate every sales channel from a single platform — with channel-specific pricing, inventory, and order routing rules.

Orders & fulfillment

Order management across channels, fulfillment coordination, shipment tracking, and return handling — all in one operational view.

Club plans

Member management, allocation management, recurring order generation, and club-specific fulfillment scheduling — built for operators, not storefronts.

Compliance

State compliance regions, DTC shipping permit tracking, and COLA status via Public Intel — jurisdiction-aware operations without manual spreadsheet maintenance.

Label Room

Label design management, COLA submission workflow, and TTB obligation tracking — keeping label compliance in sync with production and sales.

Compliance Cockpit

Obligation tracking, permit status, and jurisdiction posture — a single operational view of where the business stands across every compliance dimension.

Market intelligence

TTB data, permittee registry, and competitive market view — sourced from Public Intel and surfaced in context, not in a separate research tool.

The Vinlio domain portfolio.

Vinlio operates across an 11-domain portfolio for wine and adjacent beverage commerce.

Each domain addresses a distinct entry point — from trade buyers and affiliate operators to consumers, educators, and the broader beverage category. The portfolio covers wine's full operating surface, with beerperson.com extending the model into beer, spirits, cider, and mead.

TTB compliance through Public Intel.

Vinlio's Label Room and Compliance Cockpit operate against the Wine Canon Pack in Public Intel — TTB permittee lists, COLA registry, eCFR Title 27, AVA resources, and Formulas Online. Canon stays current. Operations stay compliant.

Public Intel governs the regulatory canon Vinlio operates on. Obligations are tracked at the source — TTB regulations, permit conditions, and COLA requirements — not transcribed into spreadsheets. When a rule changes, the canon updates, and Vinlio surfaces the impact in context.

TTB permittee registry
COLA registry
eCFR Title 27
AVA resources
Formulas Online
Learn about Public Intel
WINE CANON PACK — SAMPLE ENTRY
Source TTB / eCFR Title 27, Part 4
Jurisdiction United States (Federal)
Obligation COLA required before bottling and labeling domestic wine for sale in interstate commerce
Citation 27 CFR § 4.50
Review state Current
Used by Vinlio Label Room, Vinlio Compliance Cockpit

Running a wine business that needs more than a storefront?

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